Maggie Lonsdale of Converting Today magazine, explores the use of embossing in the production of premium packaging.

The packaging world, and the ways in which brands use packaging, is being shaken up. With the need for responsible use of resources across the value chain, and a shift in consumer perceptions of how premium brand packaging looks and feels, the use of embossing techniques is evolving.

From premium drinks brands using packaging to tell a story, to confectionary manufacturers using packaging to create a reusable seasonal gift for the family, embossing is a key tool for designers using packaging to “epitomise leisure and luxury” with on-shelf branding.

As packaging manufacturers change to more responsibly sourced materials and increasingly design with environmental considerations front of mind, the use of embossing complements lightweighting and the use of recycled materials.

Converting Today approached Pryor, with expertise in the design and manufacture of embossing and debossing dies, to understand how traditional techniques have evolved over recent years. Read the full article here